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Marketing & Social Media

MARKETING & SOCIAL MEDIA

Plan the campaign. Reach your audience. Stay connected.

Plan email newsletters and customer campaigns alongside Facebook, Instagram, TikTok, and Google Business Profile content, Video Studio projects, and website promotions. Keep the messaging and channel-specific next steps together in one marketing workspace.

Explore the Marketing Workflow

Built for water treatment dealers, service businesses, and growing teams.

Organized campaigns

Build campaigns with objectives, audiences, channel selections, content, and planned dates so your team knows what is being prepared and why.

From a campaign idea to coordinated outreach.

Define the audience and message, prepare campaign content, manage the channel-specific next steps, and review the records and results that are actually available.

Plan the campaign

Choose the campaign goal, audience or contact list, channels, and planned schedule.

Prepare the creative

Compose email or SMS copy, organize social media drafts, plan newsletter content, and prepare website or video assets.

Set up the next step

Save planned dates and recipient or channel settings; use connected delivery services only where supported and configured.

Review the activity

Review saved campaign activity, delivery information where supported, UTM details, and available website engagement signals.

EMAIL, NEWSLETTERS & CUSTOMER OUTREACH

Stay in touch beyond the social feed.

Prepare email campaigns and newsletter content, collect newsletter signups, and organize outreach to the right audience. The module also supports SMS campaign records, nurturing plans, referral programs, and consent information. Actual sending and automations depend on configured delivery services and verified workflows.

Email campaigns and newsletters

Compose email campaigns with sender and reply-to details, subject and preview text, message body, contact-list reference, call to action, and planned send date.

Newsletter signup forms

Create newsletter signup forms and use the dedicated website newsletter module where installed and enabled, with applicable consent fields.

SMS campaign planning

Prepare text-message content, list and sender details, consent basis, destination links, and planned send times; do not assume automatic SMS delivery.

Audience lists and consent

Keep contact lists, audience segments, opt-in information, and suppression records separate from message content.

Lead nurturing and automation records

Organize nurture plans, triggers, steps, and timing in the campaign workspace. Execution depends on the actual connected workflow.

Reviews, referrals and outreach

Prepare review-request and referral campaign records, including messages, timing, destinations, and relevant offers.

SOCIAL MEDIA & VIDEO

Reach customers on Facebook, Instagram, TikTok, and more.

Create channel-ready content for Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and Google Business Profile. Connect eligible accounts, prepare media in Video Studio, plan publishing where supported, and review the result for each destination. Available formats and publishing permissions vary by network.

Facebook & Instagram

Prepare Facebook Page posts and Instagram image or video content using connected accounts. Instagram media publishing requires an eligible professional account and supported media.

TikTok

Prepare TikTok video or photo posts with creator-specific media and privacy settings. Direct posting depends on the account, app permissions, and TikTok requirements.

Google Business Profile

Prepare updates for an eligible, connected Google Business Profile location, with suitable text, links, and images. This covers local profile posts—not full business-profile administration.

LinkedIn & X (Twitter)

Prepare professional updates and text or link posts for LinkedIn and X (Twitter), with independent connected-account and delivery results.

Video Studio projects

Create short-form videos from clips and timelines, choosing appropriate aspect ratios for Instagram, TikTok, and other intended channels. Rendering and publishing depend on available tools and network requirements.

Accounts, queue & delivery status

Configure the supported network connections, manage scheduled or queued posts, and check the result or error for each destination instead of assuming a post succeeded everywhere.

WEBSITE MARKETING & OUTREACH

Connect website promotions with the rest of your marketing.

Coordinate campaign offers, landing-page content, website calls to action, and lead or newsletter forms. Use UTM records, A/B test configurations, and available engagement data to support review without implying all conversions are measured automatically.

Website calls to action

Manage campaign heroes, announcements, and other supported promotional website modules where they are installed and enabled.

Offers and promotions

Prepare promotions, coupons, and campaign messages with appropriate dates, destinations, and audience details.

Lead and newsletter forms

Provide contact, lead, quote-request, or newsletter forms using supported modules, where enabled, with appropriate consent and follow-up setup.

Campaign tracking and tests

Keep UTM campaign parameters and A/B testing records organized alongside any supported website impressions and clicks.

CAMPAIGNS THAT FIT YOUR BUSINESS

Plan a more connected marketing experience.

Bring email newsletters, SMS campaign plans, customer outreach, social content for Facebook, Instagram, TikTok, LinkedIn, X, and Google Business Profile, Video Studio projects, and website promotions into a coordinated marketing workspace.

Campaign editors, schedules, and saved records do not by themselves establish automatic bulk email delivery, SMS sending, or trigger-based automations. Delivery features require configured providers, consent, and verification of the complete workflow.

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